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- как употребляется слово
- частота употребления
- используется оно чаще в устной или письменной речи
- варианты перевода слова
- примеры употребления (несколько фраз с переводом)
- этимология
Что (кто) такое advertising expenses - определение
Attention (advertising); Advertising Research
Contextual advertising
DYNAMIC TARGETED ADVERTISING
Contextual ad; Paid search; Contextual advertisement; Paid search affiliate; Contextual Advertising; Affiliated advertising; Content recommendation
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements.
History of advertising
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![Advertisement for a live radio broadcast, sponsored by a milk company and published in the ''[[Los Angeles Times]]'' on May 6, 1930](https://commons.wikimedia.org/wiki/Special:FilePath/1930.05.06 Advertisement for Radio Broadcast With Lisa Roma.gif?width=200 "Advertisement for a live radio broadcast, sponsored by a milk company and published in the ''[[Los Angeles Times]]'' on May 6, 1930")
![An American magazine ad for the 1913 issue of the ''[[Encyclopædia Britannica]]''.](https://commons.wikimedia.org/wiki/Special:FilePath/Ad Encyclopaedia-Britannica 05-1913.jpg?width=200 "An American magazine ad for the 1913 issue of the ''[[Encyclopædia Britannica]]''.")
![1911 [[Michelin Guide]]](https://commons.wikimedia.org/wiki/Special:FilePath/Bibendum-1911.jpg?width=200 "1911 [[Michelin Guide]]")
![Bronze plate for printing an advertisement for the Liu family needle shop at [[Jinan]], [[Song dynasty]] China. It is considered the world's earliest identified printed advertising medium.](https://commons.wikimedia.org/wiki/Special:FilePath/Bronze printing plate for an advertisement.jpg?width=200 "Bronze plate for printing an advertisement for the Liu family needle shop at [[Jinan]], [[Song dynasty]] China. It is considered the world's earliest identified printed advertising medium.")
![[[Edo period]] LEL flyer from 1806 for a traditional medicine called ''Kinseitan''](https://commons.wikimedia.org/wiki/Special:FilePath/Edo period advertising in Japan.jpg?width=200 "[[Edo period]] LEL flyer from 1806 for a traditional medicine called ''Kinseitan''")
![O'Galop]]" of [[Bibendum]], the Michelin Man, 1898](https://commons.wikimedia.org/wiki/Special:FilePath/Michelin Poster 1898.jpg?width=200 "O'Galop]]\" of [[Bibendum]], the Michelin Man, 1898")
ASPECT OF HISTORY
History of American advertising; Public interest advertising; Public interest ad
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.
strapline
SHORT PHRASES USED IN ADVERTISING CAMPAIGNS
List of corporate slogans; Strapline; Advertising slogans; Marketing slogan; Corporate solgan; Advertising Slogan; Catch line; Catch-line; Branding slogan; Corporate slogan; Company slogan; Marketing claim; Straplines; Catchcopy; Quality claim
¦ noun a subsidiary heading or caption in a newspaper or magazine.
Википедия
Advertising research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Примеры употребления для advertising expenses
1. Her advertising expenses, which are beginning to increase, were $1.7 million.
2. About half of the savings would come from reduced advertising expenses and from combining their work forces.
3. Cost savings will come from work force cuts, lower advertising expenses and cheaper operating costs as the companies merge operations.
4. The bulk of a candidate‘s spending typically comes in the weeks leading up to Election Day, when he or she faces the highest field and advertising expenses.